If creating its own blockchain version of Silicon Valley called Crypto Valley, spawning a number of leading innovative blockchain companies and offering attractive tax treatment of crypto assets is not enough to convince you that Switzerland is taking a proactive stance on blockchain technology, then what will? 

A Swiss crypto-stamp that's what! La Poste, the Swiss national post office have issued a digital NFT version of their traditional stamp, which was so popular that demand crashed their website. Despite this they managed to sell three quarters of the 165,000 available stamps in just three hours. 

True to form and contrary to their serious image, the Swiss nailed the gamification element of the NFT experience by making it a lottery. Until you purchased, you had no idea whether you were allotted a common or a rare version of the 13 available designs. With rare versions ones now selling at 0.3 ETH (aprox $1,400), 140x their initial retail price, it was definitely worth the effort to invest in this digital asset. 

Switzerland has been issuing postage stamps since 1843, the second country in the world to do so after the UK. It is encouraging to see that they remain on top of (stamp) innovation over 200 years later, bringing a traditional past time to a whole new generation of philatelists.